When Americans are looking for a local business—whether for a bite to eat or to get a bike repaired— 93% search online first . Even the smallest of businesses benefit from digital marketing . After all, digital marketing is a business’s best chance to be seen by potential customers in the space they spend time in every day—online. The Small Business Administration (SBA) notes that, on average, small businesses spend 1%-4% of their revenues on marketing. Since revenues already tend to be small, there’s not much room in the budget for trial-and-error. Fortunately, there’s at least one small business digital marketing tactic that’s all but guaranteed to net a solid return on even a small investment. That tactic? PPC advertising. But what makes PPC advertising so effective? And why does it work when alternatives so often fail? If you’re asking those questions, get ready for answers. Discover what PPC advertising is, why it works, and how small business owners like you can make ...

Three Financial Planning Tips for New Parents ( NewsUSA ) – New parents have so much to think about that financial planning may not be at the top of the list. However, once sleep deprivation wears off, new parents will be thankful if they have completed some financial planning in advance."Smart financial planning not only protects families against unexpected bumps in the road, but also teaches children good financial habits," says Brad Ledwith, a CERTIFIED FINANCIAL PLANNER™ professional.Three key financial considerations for new parents or parents-to-be include:Life Insurance Plans. When you become a parent, it’s time to be proactive about life insurance. If you don’t have a policy, get one to ensure that your family is provided for in the event of your death.Remember that both parents need policies, even if only one parent is employed. "Term life insurance is generally a good option for new parents because of its affordability and provision for income loss in the eve...

Pioneers, welcome to another Pi Network Tech and Product update! Read on for details about some features the Core Team released over the past month. Note that this update primarily focuses on external Pioneer-facing features and will not be a complete list of all the work done. For example, backend technical updates; routine or minor tech updates; community, operations or general business work; or most in-progress work may not be mentioned here. Pi KYC Application : Enhanced Pi KYC App Scalability - The infrastructure supporting the Pi KYC application was refined throughout the month based on ongoing KYC analytics. These changes reduced the loading time for the features and improved the speed at which applications are processed by the automated features of the app. Improved Pi KYC App Security further - Developed and released additional security features. Made KYC Applications Available to many more Pioneers - The daily rate at which KYC application slots are distributed increased th...